FOR IMMEDIATE RELEASE

February 23, 2021

K-WINGS NAME FIREKEEPERS FIRST OFFICIAL GAMING PARTNER

Kalamazoo taps longtime partner FireKeepers to thrive in Sportsbook landscape.

KALAMAZOO, MI - The Kalamazoo Wings have entered into a strategic sportsbook partnership with FireKeepers Casino Hotel, Central and Southern Michigan’s favorite gaming destination. The partnership is designed to enhance fan engagement and game-day excitement. 

“The K-Wings are proud to partner with FireKeepers Casino Hotel for the first official and exclusive iCasino & Sportsbook partnership in the ECHL,” said Kalamazoo Wings General Manager and Governor Toni Will. “While our partnership with FireKeepers is longstanding, expanding into the iCasino & Sportsbook business is new, forward-thinking and cutting edge.”

FireKeepers is known for offering unrivaled bonus structures for single bets and prides itself in setting the standard in new gaming innovation. Fans are encouraged to visit iCasino.FireKeepersCasino.com to take advantage of FireKeepers signup incentives and bonuses. 

The partnership also features a concourse mobile device application download station, as well as FireKeepers signage and branding throughout Wings Event Center. 

“The K-Wings bring the heat every game, creating crowd-pleasing performances for our region’s hockey fans,” said Jim Wise, Vice President of Marketing and iGaming for FireKeepers Casino Hotel. “This unique partnership allows fans to experience FireKeepers iGaming from their seats in the arena without missing a minute of the action.” 

FireKeepers is known for offering unrivaled bonus structures for single bets and prides itself in setting the standard in new gaming innovation. Fans are encouraged to visit iCasino.FireKeepersCasino.com to take advantage of FireKeepers signup incentives and bonuses. 

About The Kalamazoo Wings

The Kalamazoo Wings are a professional hockey team located in southwest Michigan that has been a staple in the Kalamazoo, MI professional sports landscape since 1974. The K-Wings compete in the ECHL and are the AA affiliate of the National Hockey League’s Columbus Blue Jackets and American Hockey League’s Cleveland Monsters. Kalamazoo plays their 36 regular season home games at Wings Event Center from October through April. Kalamazoo has won three league championships (1979-80, 1980-81, 2005-06) in its 47 years of operation. 

About FireKeepers

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi. FireKeepers is located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2021 Native Midwest category. FireKeepers was recognized as 2019 Employer of the Year by Michigan Works! Association and was also selected as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers' signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence. The property features 2,900 slot machines, 70 table games, and a live poker room. 

*If you or someone you know has a gambling problem and wants help, call the Michigan Problem Gambling Helpline at: (800) 270-7117.

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