applies to our websites, mobile applications, online shop and other online and mobile
how we collect, use, and disclose information through the Services. By using the
and agree to the terms herein.
You generally are not required to actively provide information about yourself when you
visit the Services, but we may collect certain information automatically. When you
register with our Services, sign up for contests or sweepstakes, participate in surveys,
access various content or features, submit comments or content, use a send-to-a-friend
feature, post on social media sites (including but not limited to Facebook, Twitter, and
Instagram) or directly contact us with questions or feedback, we may ask you for the
following types of information:how to contact you; demographic information, likeyour
gender and your age; financial information, like credit card or other payment
information; real-time geolocation information (where you are); how you would like for
us to contact you; search requests you have made; and additional information as
otherwise described to you at the point of collection or pursuant to your consent.
You may choose not to provide this information, but it may limit our ability to provide
some of the Services.
We may collect certain information automatically when you visit the Services, including:
your Internet Protocol (IP) address, which is the number automatically assigned to your
computer whenever you access the Internet and that can sometimes be used to derive
your general geographic area; your device type or mobile carrier; other unique
identifiers, including mobile device identification numbers and advertising identifiers
(e.g., IDFA); your browser type and operating system; sites you visited before and after
visiting the Services; pages you view and links you click on within the Services;
information collected through cookies, web beacons (Web beacons are small pieces of
code placed on Web pages, videos, and in emails that can communicate information
about your browser and device to a server. Beacons can be used, among other things,
to count the users who visit a Web page or read an email, or to deliver a cookie to the
browser of a user viewing a Web page or email.), Local Shared Objects (sometimes
called “Flash cookies,” which are similar to cookies in that they are stored on your
device and can be used to maintain information about your activities and preferences), and other technologies; information about your interactions with e-mail messages, like the links clicked on and whether the messages were received, opened, or forwarded; andStandard Server Log Information.
Use of Information
Kalamazoo Wings may use information that we collect through the Services for a variety of purposes,
including to: provide you with, maintain, or administer the Services, the products,
promotions, services, newsletters, and information you request; respond to your
correspondence to us; contact you via email and otherwise about your account or
contest submission; conduct behavioral analysis to better serve you with offers and
content that is of interest to you;perform business analyses, or for other internal
purposes to improve the quality of our business, the Services, and other products and
services we offer; publish stories, comments, photos, and other information posted in
our interactive online features; customize and personalize your use of the Services,
including providing you with tailored advertising; and as otherwise described to you at
the point of collection or pursuant to your consent.
With your separate consent, we may contact you via email and otherwise about
products, services, contests, and events that we think might be of interest to you, and
otherwise send you promotional material or special offers on our behalf or on behalf of
our marketing partners and/or their respective affiliates and subsidiaries and other third
Sharing of Information
Limited members of the Kalamazoo Wings marketing and IT departments, as well as the third-party
vendor that processes fan data on behalf of the Kalamazoo Wings, ECHL.TV, and other associated
ECHL products may access and otherwise process personal information in connection
with their job responsibilities or contractual obligations.
We may share your information with service providers that perform certain functions or
services on our behalf. We may share information with third-parties, like social
networking platforms, so that they may send tailored communications on our behalf via
their platforms. These companies are authorized to use your personal information only
as necessary to provide these services to us.
We may share your information with our subsidiaries and affiliates as they exist from
time to time.
We may share your information with Member Teams where you have indicated a
Team’s respective website. Please read their respective privacy policies for more
With your prior permission, we may share your information with select business partners
so that they can provide you with special offers, promotional materials, and other
materials that may be of interest to you. If you do not elect to have your information
shared, it will not be shared with such third parties. We take measures to help ensure
that our partners protect the confidentiality, integrity, and security of any information we
share with them. However, we are not responsible for the privacy practices of our
business partners. Please read their respective privacy policies for more information.
In some cases, a third-party may operate or host a contest or sweepstakes on the
Services and collect your information. In those cases, we urge you to review the third-
measures to help ensure that our partners protect the confidentiality, integrity, and
security of any information we share with them. However, we are not responsible for the
privacy practices of our business partners. Please read their respective privacy policies
for more information.
We may use third-parties to advertise on the Services. These third parties may set their
own cookies or similar web technologies to collect information about users’ online
activities over time and across different websites. Please read their respective privacy
policies for more information.To manage your preferences, you may opt out
If our assets are transferred in any manner, we may transfer your information as part of
We may disclose your information to third parties in order to protect the legal rights,
safety, and security of the Kalamazoo Wings, the ECHL, our affiliates, subsidiaries, business partners, and the
users of our Services, whether or not legally required.
We may share information with third parties when you post information to a user profile
or a public area of the Services. If you post to these interactive features, it will be
publicly available and you may receive unsolicited messages from other parties. We
cannot ensure that parties who have access to such information will respect your
privacy. Please exercise caution when using these features.
We may share information with third parties when you consent to such sharing.
We may share aggregate information, like demographics and usage statistics, with third
We may share your geolocation information with service providers that perform certain
functions or services on our behalf. These companies are authorized to use precise
geolocation information only as necessary to provide these services to us. We also may
share your geolocation information with third parties so that they may provide you with
geographically relevant advertising. If you wish to stop the further collection of your
geolocation information, whether collected through location services, Bluetooth, or
microphone access technology, please opt-out using your device settings.
Cookies and Similar Technologies
The Services use technologies like cookies, beacons, tags, pixels and scripts. By using
cookies, your ability to use certain features of the Services may be limited.
The Services may use Local Storage Objects (LSOs) to collect and store information.
Various browsers may offer their own management tools for removing HTML5 LSOs. To
manage Flash LSOs please click here: https://helpx.adobe.com/flash-player/kb/disable-
We may use mobile analytics software to allow us to better understand the functionality
of our Services. This software may record information like how often you use an
application, the events that occur within the application, aggregated usage, performance
data, and from where an application was downloaded.
We partner with third-party advertisers to serve and display advertising on the Services.
activities across different websites and services to provide you with relevant advertising.
If you wish to not have this information used for the purpose of serving you interest-
based ads, you may opt-out by clicking here: http://optout.aboutads.info/. To serve and
display advertising relevant to your location, the Services may also track your device’s
precise geolocation by responding to beacons or inaudible signals sent to your device’s
microphone. If you do not want the location of your device to be tracked by the
Services, please opt-out using your device settings.
The Kalamazoo Wings have worked with certain third-party social media providers to offer you their
social networking services through our Services. These social networking services may
be able to collect information about you, including your activity on our Services. These
third-party social networking services also may notify your friends, both on our Services
and on the social networking services themselves, that you are a user of our Services or
about your use of our Services, in accordance with applicable law and their own privacypolicies.
If you choose to access or make use of third-party social networking services,
we may receive information about you that you have made available to those social
networking services, including information about your contacts on those social
networking services. Your interactions with those social networking services are
You also may be able to link an account from a social networking service (e.g.,
Facebook, Google+, Yahoo!) to an account through our Services. This may allow you to
use your credentials from the other site or service to sign in to certain features on our
Services. If you link your account from a third-party site or service, we may collect
information from those third-party accounts, and any information that we collect will be
Links to Other Websites
The Services may contain links to other websites or online services that are operated
and maintained by third parties and that are not under our control or maintained by us.
Such links do not constitute an endorsement by us of those other websites, the content
does not apply to this third-party content. We encourage you to review the privacy
policies of these third-party websites or services.
Data Security and Data Integrity
We have security procedures to help protect your information. When you enter sensitive
information (like a credit card number), we, or our third-party vendors, encrypt the
transmission of that information using secure socket layer technology (SSL). However,
no data transmission or storage can be guaranteed to be 100% secure. While we strive
to protect your information and privacy, we cannot guarantee or warrant the security of
any information you disclose or transmit to the Services and cannot be responsible for
the theft, destruction, or inadvertent disclosure of your information.
We will retain your information only for as long as reasonably necessary for the
The Services do not knowingly collect, use, or disclose personal information from
children under the age of 13. If we are made aware we have collected personal
information from a child under 13 years old in a manner that is inconsistent with the
Children’s Online Privacy Protection Act (“COPPA”), we will delete this information as
soon as possible.
Communications Preferences and Access You may choose to receive communications from us. You may opt out of receiving
commercial emails from us by clicking on the opt-out or “unsubscribe” link included in
the commercial e-mails you receive. Please note that opt-out requests may take some
time to be effective. Your opt-out request will not apply to messages that you request or
that are not commercial in nature.
If your information changes, or if you no longer desire to use the Services, you may
request that we update or remove certain information by signing into your account and
making the required changes, by emailing our Customer Support at email@example.com, or
by contacting us by postal mail at the contact information listed below. We will make
reasonable efforts to respond to your request within 30 days.
You may opt-out of location-based services at any time by editing your device settings.
You may opt out of receiving push notifications by turning off push notifications at the
We will retain your information for as long as your account is active or as needed to
provide you services. We will also retain and use your information as necessary to
comply with our legal obligations, resolve disputes, and enforce our agreements.
Your Privacy Rights
California Civil Code Section 1798.83 permits California residents to request certain
information regarding our disclosure of personal information to third parties for their
direct marketing purposes. To make such a request, please send an email
to echl@echlcom or write us at CA Privacy Rights, ECHL, 116 Village Blvd. Ste 230,
Princeton, NJ 08540.
Some web browsers may transmit “do-not-track” signals to the websites with which the
user communicates. Because there currently is no industry standard concerning what, if
anything, websites should do when they receive such signals, we currently do not take
action in response to these signals.
practices. If we make any material changes we will notify you by email or by means of a
notice on the Services prior to the change becoming effective. You should periodically
review this page for the latest information on our privacy practices.
Please note that the Services are directed towards users who reside in the United
States. Our website is hosted in the United States and our data capture servers are
hosted in the EU (European Union). The Kalamazoo Wings personnel and some of the third-parties
to whom we disclose your information may be located in the United States or the EU. By
using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States, pursuant to the laws of the United States.
While some of these countries may not offer the same level of privacy protection as
your own, we commit to uphold the privacy protections as explained in this Privacy
Policy and take appropriate steps to ensure that recipients of your information are
bound to duties of confidentiality.
Users from the European Union
In addition to collecting and processing your Personal Data via your use of the Services,
Data when you attend an ECHL Event (as defined below) in the EU. This section of the
ECHLProperties,LLC is the data controller for processing of information defined as
personal data under applicable data protection law (“Personal Data”) when you use the
When you attend an Kalamazoo Wings-event or ECHL co-hosted event, including ECHL games at
an Member Team arena or at a third-party arena or other ECHL fan events (“ECHL
Event”), we may capture your image, voice and/or likeness, including through the use of
CCTV cameras and/or when we film or photograph you in a public location at an ECHL
Event. You should expect to be filmed or photographed by CCTV and/or by cameras
when you are in a public location at an ECHL Event (e.g. as an audience-member in the
arenaif you are attending a game). In addition to describing how we capture and use
any ECHL Event indicating that you may be filmed or photographed.
We will use the Personal Data collected at a Kalamazoo Wings Event:to produce, exhibit, advertise or
otherwise use your image, voice, or likeness in any and all media now or existing in future as
part of Kalamazoo Wing’s commercial, advertising,media and marketing activities; and in the case of
images or footage captured on CCTV cameras, to ensure the safety of the venues
hosting ECHL Events and of individuals attending ECHL Events.
basis to process personal data includes processing that is: necessary for the
performance of the contract between you and the Kalamazoo Wings; necessary to comply with legal
requirements; necessary for our legitimate interests; and based on consent by our
customers, which may subsequently be withdrawn at any time (by
emailing firstname.lastname@example.org) without affecting the lawfulness of processing based on
consent before its withdrawal.
In some instances, you may be required to provide us with Personal Data for
processingin order for us to be able to provide you our Services and for you to use all
the features of our website.
We use automated decision-making technologies, including profiling, to support our
data processing activities. Our automated decision-making capabilities may send
triggered messages based on fan data or behavior. These technologies help us provide
a better fan experience for you.
when it is in our legitimate business interests to do so. Each of the third-party partners
may use your personal information for their independent commercial purposes without
reference to the Kalamazoo Wings.
Please also note that broadcasters and other third parties that are unconnected to the Kalamazoo Wings may be independently filming or photographing you when you attend a Kalamazoo Wings
Event. Although we only give permission to a small group of entities to film or
photograph Kalamazoo Wings Events, these entities are separate data controllers in respect of your
Personal Data and the Kalamazoo Wings is not responsible for how those parties use your Personal
Data and for what purposes.
some of these parties may be located in countries, like the United States, other than
your own, whose privacy and data protection laws may not be equivalent to those in
your country of residence. When we transfer your personal information to other
countries, including the United States, we apply appropriate safeguards, to protect your
information and comply with applicable laws.
You may be entitled, in accordance with applicable law, to object to or request the
restriction of processing of your Personal Data, and to request access to, rectification, of
(e.g. if your Personal Data changes or is out of date), erasure of and portability of your
own Personal Data in certain circumstances. Requests should be submitted by
contacting us by email@example.com.
If you are aware of changes or inaccuracies in your information, you should inform us of
such changes so that our records may be updated or corrected. You may lodge a
complaint with your local supervisory authority if you consider that our processing of
your Personal Data infringes applicable law.
Services, please contact us by email at firstname.lastname@example.org or at the following address:
3600 Vanrick Drive
Kalamazoo, MI 49001